Tuesday, February 14, 2017

Personal Branding


Personal branding is about how one portrays himself in the marketplace. It is comparable to how a product is being marketed to the public and it is extremely crucial in the beginning where the first impression usually make an impact. The way you bring yourself across to others will lead them to set a perception of you. 

Firstly, there is a need for self-awareness where one understand their own feelings and personality. Able to identify your strengths and weaknesses is essential because it will allow one to pursue personal growth and continue to seek for improvement each day.

Verbal and non-verbal communications also affect how others perceive us. We need to mindful of our appearance, facial expression, eye contact and even vocal expression. This is definitely critical in this phase of life where we are in the midst of the interviews for our eight months long internship. Employers do not know you in person, therefore, the impression you gave them matters. From your appearance when you walked into the interview room to maintaining eye contact and using of hand gestures when you are talking about your experience, all of these might be the deciding factors whether your application would be successful.

Also, in my opinion, showing understanding and empathy to others is definitely necessary for people in the hospitality industry. Not only to our guests, there is a need to show empathy to our internal guests who are our colleagues. As I will be pursuing human resource department for my upcoming internship, I would need to put myself in their shoes and listen to their says before I make any comments. Most of the time, many of them just need a listening ear.

In summary, personal branding is absolutely something that we could work on. By having more self-awareness to being attentive to our verbal and non-verbal cues and showing empathy to others definitely help to define our personal branding and I seek to continue to work on this to improve myself each day. 😀







4 comments:

  1. Dear Hui Ting,
    I do agree that creating the right first impression is crucial especially for us working in the service industry. Most of the time many people failed to create a good first impression in front of our bosses and clients, which may ultimately affect the way how others perceive you due to the initial false impression. Therefore, we should put in more effort to ensure that we create a good and consistent personal branding.

    You gave a very clear introduction on personal branding and did a comparison against product branding, which really sets the stage for the topic to be discussed. Key concepts such as “verbal and non-verbal communications” and “empathy” were well explained and supported with real-life examples. You are also forward thinking where you realised the importance of being empathetic and understanding to your internal colleagues upon commencing your internship as a human resource staff.

    Overall, your blog post is written in a clear and concise manner, with good structure and paragraphing. Each concepts were defined, explained and supported with examples.
    Here are some of my suggestions pertaining to the changes in sentence structures (do correct me if I am wrong too).

    “Able to identify your strengths and weaknesses is essential because it will allow one to pursue personal growth and continue to seek for improvement each day.”
    >> It is essential to identify your strength and weaknesses because it will allow one to pursue personal growth and continue to seek for improvement each day.

    “This is definitely critical in this phase of life where we are in the midst of the interviews for our eight months long internship.”
    >> These non-verbal communications are important especially when we are undergoing interviews for our eight months long internship.

    “Also, in my opinion, showing understanding and empathy to others is definitely necessary for people in the hospitality industry.”
    >> Ommit the world “Also”
    Or
    >> On the other hand, showing understanding and empathy to others is definitely necessary for people in the hospitality industry.

    ReplyDelete
  2. Dear Xianda,

    Thank you for your kind feedback and i really appreciate all your comments.

    i will take note of this and do up a revised post.

    Thank you and have a great day ahead! :)

    Cheers,
    Huiting

    ReplyDelete
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